Helena Powell serves as the Creative Director and Owner of LuminArts, where she leverages her extensive expertise in digital graphic arts to drive innovative projects that resonate with clients and audiences alike. With a Bachelor of Fine Arts and a specialized Certificate in Computer Programming,...
Helena Powell serves as the Creative Director and Owner of LuminArts, where she leverages her extensive expertise in digital graphic arts to drive innovative projects that resonate with clients and audiences alike. With a Bachelor of Fine Arts and a specialized Certificate in Computer Programming, Helena combines her artistic vision with technical proficiency, ensuring that each project not only captivates visually but also functions seamlessly across various platforms.
At LuminArts, Helena has spearheaded several key initiatives that highlight her skills in brand development and creative direction. One notable project involved a comprehensive rebranding campaign for a prominent client, where she led a multidisciplinary team in crafting a cohesive visual identity that enhanced the brand’s market presence. Her adeptness in package design and illustration has also played a pivotal role in creating memorable product experiences that engage consumers and elevate brand loyalty.
Helena’s proficiency in Adobe Creative Suite and user experience design allows her to approach each project with a holistic perspective, ensuring that aesthetics and functionality are perfectly aligned. Her commitment to creative development and concept innovation has established LuminArts as a leader in the industry, attracting a diverse clientele seeking cutting-edge advertising solutions. As a strong advocate for entrepreneurship, Helena continues to inspire her team and clients alike, fostering an environment where creativity thrives and groundbreaking ideas come to life.
