Erika Wise, as the Founder and CEO of WiserWay Media, exemplifies a dynamic leadership style that merges creativity with strategic marketing acumen. With over 20 years of experience in the marketing sector, Erika has cultivated a robust portfolio that includes advising more than 400 small...
Erika Wise, as the Founder and CEO of WiserWay Media, exemplifies a dynamic leadership style that merges creativity with strategic marketing acumen. With over 20 years of experience in the marketing sector, Erika has cultivated a robust portfolio that includes advising more than 400 small businesses and collaborating with government entities to enhance their outreach and engagement. Under her guidance, WiserWay Media has emerged as a vibrant and progressive creative agency, boasting a diverse team with over 25 years of collective expertise in photo and video production, digital media, print and graphics, as well as web and mobile development.
At WiserWay Media, Erika spearheads key projects that not only focus on delivering high-quality creative communications tools but also aim to inspire social change. Her commitment to multi-channel marketing strategies ensures that clients receive tailored solutions that resonate with their target audiences. Erika's proficiency in utilizing Adobe Creative Suite and Google Analytics allows her team to create compelling visual content while effectively measuring campaign performance and customer engagement.
In addition to her technical skills, Erika is a natural team builder and a strong advocate for small business development. She fosters an inclusive environment where creativity thrives, empowering her team to innovate and collaborate seamlessly. Her extensive background in public relations and marketing management positions her as a thought leader in the industry, making her an invaluable asset to any organization looking to enhance its brand presence and drive impactful communication strategies. Through her work at WiserWay Media, Erika continues to champion the importance of effective storytelling in marketing, ensuring that every project not only meets client expectations but also contributes to a greater societal purpose.
