Sandy Shieh serves as the General Manager at Banza Int'l Co., Ltd, a distinguished high-end handbag manufacturing company with over 35 years of industry experience. Under her leadership, the company has solidified its reputation for delivering exceptional quality and innovative designs to a prestigious clientele,...
Sandy Shieh serves as the General Manager at Banza Int'l Co., Ltd, a distinguished high-end handbag manufacturing company with over 35 years of industry experience. Under her leadership, the company has solidified its reputation for delivering exceptional quality and innovative designs to a prestigious clientele, including renowned brands such as Tommy Hilfiger, Playboy, and Marks & Spencer. Sandy's extensive expertise in bags manufacture and development, coupled with her strong background in textiles, positions her as a pivotal figure in the handbag industry.
At Banza, Sandy has spearheaded key projects that emphasize end-to-end customer service, ensuring that clients receive comprehensive support from product design and development through to production and timely delivery. Her strategic vision has led to the establishment of a single point-of-contact model, where an experienced English-speaking product development team in Hong Kong collaborates closely with clients to streamline communication and enhance project efficiency. This approach not only fosters strong relationships with key customers but also drives the company’s commitment to excellence.
Sandy's proficiency in material sourcing and her keen eye for product development have been instrumental in maintaining Banza's competitive edge. With a factory based in Guangdong, China, employing over 200 skilled workers, she has successfully navigated the complexities of the supply chain, ensuring that the highest standards of quality are met. Her adeptness in leveraging Microsoft Office for project management and her deep understanding of merchandising further contribute to her effectiveness in overseeing operations. As Banza continues to innovate and expand its market presence, Sandy Shieh remains a driving force behind the company’s success, embodying the values of craftsmanship and customer-centric service that define the brand.
