Shelagh Darcy-Hinds is a dynamic global marketing executive and the visionary founder of Cliffton Dry Pomme Classique™, a brand that has redefined the standards of premium cider. With a proven track record in brand development, Shelagh has expertly navigated the complexities of the beverage industry,...
Shelagh Darcy-Hinds is a dynamic global marketing executive and the visionary founder of Cliffton Dry Pomme Classique™, a brand that has redefined the standards of premium cider. With a proven track record in brand development, Shelagh has expertly navigated the complexities of the beverage industry, transforming Cliffton Dry Pomme Classique™ into an iconic name synonymous with quality and innovation. Her strategic thinking and out-of-the-box approach have not only elevated the brand’s market presence but have also fostered a loyal customer base that appreciates the unique flavor profiles and artisanal craftsmanship of the product.
In her role as CEO, Shelagh was instrumental in shaping the corporate structure and business planning that laid the foundation for sustainable growth. She adeptly managed fundraising initiatives, budgeting, and operations, ensuring that every aspect of the business was aligned with the brand’s vision. Her leadership extended to sales and distribution strategies, where her creative direction and marketing communications skills played a pivotal role in driving brand awareness and expanding market reach.
Having recently transitioned the day-to-day management to a trusted partner, Shelagh remains actively involved in guiding the brand’s strategic direction. Her curious and adventurous spirit continues to inspire innovation within the team, as they explore new avenues for growth and engagement in an ever-evolving marketplace. With expertise in logo design, interactive marketing, and business development, Shelagh Darcy-Hinds is not just a change agent; she is a catalyst for enduring brand success in the competitive landscape of the beverage industry.
