Juan Carlos Merchan Moreno is a seasoned professional in the medical equipment sector, currently serving as the Key Account Manager at Ajoveco SAS. With a robust educational background that includes a degree in Electronic Engineering, a Master’s in Marketing & Sales Management, and a specialization...
Juan Carlos Merchan Moreno is a seasoned professional in the medical equipment sector, currently serving as the Key Account Manager at Ajoveco SAS. With a robust educational background that includes a degree in Electronic Engineering, a Master’s in Marketing & Sales Management, and a specialization in Control Engineering, Juan Carlos brings over 21 years of invaluable experience to the table. His expertise lies primarily in the commercialization of critical medical devices, particularly in the areas of diagnostic imaging and healthcare systems.
At Ajoveco SAS, Juan Carlos plays a pivotal role in representing high-caliber brands such as Fujifilm Medical and Shimadzu Healthcare. He is instrumental in promoting a diverse range of advanced medical imaging solutions, including fixed and portable X-ray systems, C-arm devices, angiography systems, CT scanners, MRI machines, and ultrasound-based bone densitometry. His strategic approach involves tailoring software solutions like Synapse to meet the specific needs of healthcare providers, ensuring that they have access to cutting-edge technology that enhances patient care.
Juan Carlos excels in leveraging business metrics and analytics to drive sales performance and optimize customer relationship management (CRM). His proficiency in market strategies and product management enables him to identify growth opportunities and foster long-term partnerships with clients. By employing effective prospecting techniques and maintaining high service levels, he ensures that Ajoveco SAS remains a trusted partner in the healthcare industry. His commitment to excellence and innovation positions him as a key player in advancing medical technology solutions that ultimately improve patient outcomes.
