As the Head of Retail and Wholesale at 2XU, Jackie Buckingham plays a pivotal role in driving the brand's global strategy and operational excellence. With a deep-rooted passion for sportswear and a commitment to enhancing athletic performance, Jackie leverages her extensive experience in entrepreneurship, operations...
As the Head of Retail and Wholesale at 2XU, Jackie Buckingham plays a pivotal role in driving the brand's global strategy and operational excellence. With a deep-rooted passion for sportswear and a commitment to enhancing athletic performance, Jackie leverages her extensive experience in entrepreneurship, operations management, and supply chain management to lead a dynamic team dedicated to delivering high-quality products across diverse markets.
Her global exposure, having navigated the complexities of markets in Australia, New Zealand, Japan, South Korea, and Southeast Asia, equips her with a unique perspective on consumer behavior and market trends. This insight is invaluable as she spearheads key projects aimed at expanding 2XU's footprint in over 50 countries. Jackie's collaborative approach fosters a culture of innovation, where ideas are shared and refined, leading to the development of cutting-edge performance apparel that meets the evolving needs of athletes.
Under her leadership, 2XU has successfully implemented strategic initiatives that enhance retail sales and optimize inventory management, ensuring that the brand remains competitive in a fast-paced industry. Jackie's expertise in loss prevention and project management further strengthens the company's operational framework, allowing for seamless execution of retail strategies. As she continues to build strong partnerships across various regions, Jackie remains committed to the core values of 2XU: innovation, excellence, and a relentless pursuit of performance enhancement. Her journey is not just about leadership; it's about fostering collaboration and learning from every team, ultimately driving the brand's success on a global scale.
