Nathalia Tameirao, as Coordenadora de Marketing Digital at Unimed-BH, plays a pivotal role in shaping the digital landscape of one of Brazil's leading healthcare cooperatives. With a solid foundation in Publicidade e Propaganda from UFMG and a specialization in Marketing de Conteúdo, Nathalia brings over...
Nathalia Tameirao, as Coordenadora de Marketing Digital at Unimed-BH, plays a pivotal role in shaping the digital landscape of one of Brazil's leading healthcare cooperatives. With a solid foundation in Publicidade e Propaganda from UFMG and a specialization in Marketing de Conteúdo, Nathalia brings over seven years of digital marketing experience to her position. Her journey began at just 21, when she founded her own content marketing agency, successfully collaborating with more than 30 companies across Brazil to enhance their digital presence.
In her current role, Nathalia is responsible for the strategic management of Unimed-BH's digital channels, ensuring that the brand's online positioning aligns seamlessly with the cooperative's overarching goals of attraction, conversion, relationship building, and customer loyalty. She leads key projects focused on digital transformation, leveraging her expertise in digital marketing and strategic communication to drive impactful campaigns. Nathalia's skills in SEO writing, social media marketing, and digital marketing strategy are instrumental in optimizing the performance of various channels and campaigns.
Her leadership extends to managing teams effectively, fostering a collaborative environment that encourages innovative thinking and strategic execution. By employing data-driven insights and a keen understanding of market trends, Nathalia ensures that Unimed-BH not only meets but exceeds its digital marketing objectives, reinforcing the cooperative's commitment to providing exceptional healthcare services while enhancing its brand visibility in the digital realm.
