Mark Throssell is a seasoned professional with a wealth of experience in the tech industry, currently serving as the Global Sales Director at Ministry of Ideas. Since founding the company in 2003, Mark has been a driving force behind its evolution from a nimble startup...
Mark Throssell is a seasoned professional with a wealth of experience in the tech industry, currently serving as the Global Sales Director at Ministry of Ideas. Since founding the company in 2003, Mark has been a driving force behind its evolution from a nimble startup to a key player in the software solutions market. His tenure as CEO until 2013 laid the groundwork for the company’s acquisition by Cardinal Security Ltd, which enabled the development of the Proficiency platform—a cutting-edge tool designed for business information and visualization.
In his current role, Mark leads the global sales operations, focusing on strategic initiatives that enhance customer satisfaction and drive business development. His expertise in project management and product marketing allows him to effectively navigate complex sales processes, ensuring that clients receive tailored solutions that make their data not only visible but actionable. Mark is particularly passionate about leveraging data to inform decision-making, and he consistently seeks innovative ways to enhance the ProInform product line, which has garnered attention from some of the world's largest companies.
Under Mark's leadership, the Ministry of Ideas has successfully implemented change management strategies that align with evolving market demands, positioning the company for sustainable growth. His ability to extract valuable customer insights informs the marketing strategy, enabling the Ministry to maintain a competitive edge in a rapidly changing landscape. With a focus on business planning and strategic execution, Mark continues to inspire his team and clients alike, fostering a culture of creativity and excellence that drives the Ministry of Ideas forward.
