William McCants serves as the Corporate Director of eCommerce at MSI Viking, where he leverages his extensive background in metrology, remanufacturing, and reverse logistics to enhance the company's online presence and drive sales growth. With a robust skill set that includes proficiency in GeoMagic DesignX,...
William McCants serves as the Corporate Director of eCommerce at MSI Viking, where he leverages his extensive background in metrology, remanufacturing, and reverse logistics to enhance the company's online presence and drive sales growth. With a robust skill set that includes proficiency in GeoMagic DesignX, Polyworks, AutoCAD, and GOM Inspect, William is uniquely positioned to bridge the gap between technical product offerings and customer engagement. His role encompasses not only the strategic oversight of e-commerce operations but also the management of a dedicated team of customer service representatives, ensuring that customer inquiries and needs are addressed promptly and effectively.
At MSI Viking, William is currently spearheading several key projects aimed at optimizing the online shopping experience. This includes the implementation of advanced digital marketing strategies to attract a broader audience and improve conversion rates. By fostering strong relationships with third-party vendors, he is enhancing the logistics and supply chain processes that are critical to timely product delivery and customer satisfaction. His collaborative approach involves working closely with cross-functional teams, including sales, marketing, and product development, to ensure that the e-commerce platform reflects the company’s commitment to quality and innovation.
William's aerospace background, underscored by his Certificate in Airframe Manufacture & Fabrication, adds a layer of expertise that is particularly valuable in understanding the technical specifications and applications of the products offered. His skills in negotiation and team building further empower him to cultivate a high-performing e-commerce team, driving MSI Viking's mission to deliver exceptional value to its customers in the metrology industry. As a certified private pilot, William also brings a unique perspective on precision and attention to detail, qualities that resonate throughout his professional endeavors.
