Tina Sheher serves as the Social Media Director and Executive Editor at Destination Imagination, where she harnesses her passion for storytelling to elevate the organization's digital presence and engage a global audience. With a strategic mindset, Tina develops and executes comprehensive social media marketing strategies...
Tina Sheher serves as the Social Media Director and Executive Editor at Destination Imagination, where she harnesses her passion for storytelling to elevate the organization's digital presence and engage a global audience. With a strategic mindset, Tina develops and executes comprehensive social media marketing strategies that not only amplify the brand's voice but also support over 30 affiliates worldwide in their marketing endeavors. Her expertise in content marketing and online marketing allows her to create compelling narratives across various platforms, including blogs, websites, and email marketing campaigns, ensuring that each piece resonates with its intended audience.
In her role, Tina is at the forefront of key projects that leverage data analysis and A/B testing to optimize content performance. By employing her skills in search engine marketing (SEM) and search engine optimization (SEO), she drives targeted traffic to Destination Imagination's digital assets, enhancing visibility and engagement. Her proficiency in content management and development enables her to craft high-quality, impactful content that adheres to AP style guidelines and effectively communicates the organization's mission of fostering creativity and problem-solving skills in youth.
Tina's commitment to building connections through digital storytelling not only strengthens Destination Imagination's community but also positions the organization as a thought leader in the education and creativity sectors. Her ability to blend creativity with a data-driven approach ensures that every campaign is not just visually appealing but also strategically sound, ultimately contributing to the organization's growth and outreach goals.
