Mark Kooyman serves as the CEO and Discovery Chief at EXPERIENCE Insight Group, Inc., where he leverages his extensive background in the marketing and advertising industry to drive innovative brand strategies. With a keen focus on integrated marketing and digital marketing, Mark has successfully led...
Mark Kooyman serves as the CEO and Discovery Chief at EXPERIENCE Insight Group, Inc., where he leverages his extensive background in the marketing and advertising industry to drive innovative brand strategies. With a keen focus on integrated marketing and digital marketing, Mark has successfully led key projects that empower global brands and entrepreneurs to connect with their audiences on a deeper emotional level. Under his leadership, EXPERIENCE has developed a suite of research tools designed to uncover rich insights about diverse audience groups, enabling clients to cultivate meaningful brand experiences.
Mark's expertise in brand architecture and interactive marketing allows him to navigate the complexities of modern consumer behavior, ensuring that brands not only resonate with their target demographics but also stand out in a crowded marketplace. His strategic vision is complemented by a strong business development acumen, which has been instrumental in forging partnerships and expanding the firm's reach. By emphasizing the emotional intangibles of brand experience, Mark and his team at EXPERIENCE are redefining how brands engage with consumers, making every interaction count.
Through his commitment to excellence and innovation, Mark Kooyman continues to position EXPERIENCE Insight Group as a leader in the marketing consulting space, helping clients harness the power of insights to create compelling narratives that drive brand loyalty and growth. His passion for storytelling and understanding consumer psychology makes him a valuable asset to any organization looking to elevate its brand presence in today’s dynamic landscape.
