Lauren Crocket serves as the Vice President of Service Excellence and AI Strategy at Visual Matrix, where she leverages over a decade of experience in hospitality operations and customer service to drive transformative changes within the organization. In her current role, Lauren is at the...
Lauren Crocket serves as the Vice President of Service Excellence and AI Strategy at Visual Matrix, where she leverages over a decade of experience in hospitality operations and customer service to drive transformative changes within the organization. In her current role, Lauren is at the forefront of integrating artificial intelligence into the company’s service offerings, enhancing the overall client experience for over 2,000 hotel properties worldwide. Her expertise in predictive analytics and data science allows her to identify trends and insights that inform strategic decisions, ultimately improving operational efficiency and guest satisfaction.
One of Lauren's key projects involves the development of an AI-driven support system that streamlines communication between the hospitality software support team and clients. This initiative not only reduces response times but also empowers hotel staff with actionable insights derived from data analytics. By harnessing the power of SAS and product analytics, Lauren is committed to creating a seamless user experience that aligns with the evolving needs of the hospitality industry.
In addition to her technical acumen, Lauren is a natural leader who fosters a culture of performance improvement within her team. Her strategic vision and dedication to service excellence have positioned Visual Matrix as a trusted partner in the hospitality sector, ensuring that clients can maximize their revenue potential while delivering exceptional guest experiences. As she continues to push the boundaries of innovation, Lauren remains focused on empowering the next generation of hospitality professionals through training and mentorship, further solidifying her impact on the industry.
