Florencia Brancato serves as the Head of Global Markets at Pinnacle Sports, bringing over 17 years of extensive experience in the online gambling industry. Her rich background includes a pivotal role as Territory Marketing Manager at IBM Uruguay, where she honed her skills in strategic...
Florencia Brancato serves as the Head of Global Markets at Pinnacle Sports, bringing over 17 years of extensive experience in the online gambling industry. Her rich background includes a pivotal role as Territory Marketing Manager at IBM Uruguay, where she honed her skills in strategic marketing and brand positioning. Prior to her tenure at Pinnacle, Florencia made significant contributions in various advertising agencies as an account manager, where she developed a keen understanding of client needs and market dynamics. She also has a unique perspective from her time in the media industry, working as a media producer for a talk show on radio, which has enriched her communication and public relations skills.
In her current role, Florencia manages a diverse team of Country and Regional Managers, focusing on both emerging and established markets. Her leadership is characterized by a commitment to optimizing revenue streams and driving strategic initiatives tailored to the unique characteristics of each region. She excels in marketing strategy, leveraging her expertise in digital marketing, online advertising, and creative direction to enhance Pinnacle's global presence. Florencia's proficiency in direct marketing and email marketing further enables her to engage effectively with customers, ensuring that Pinnacle remains at the forefront of the competitive online gambling landscape. Her ability to navigate the complexities of international markets while fostering collaboration among her teams underscores her dedication to achieving sustainable growth and innovation in the industry.
