Andreia Fukuda De Freitas brings over 20 years of extensive experience in marketing and trade marketing, with a remarkable 14 years in managerial roles across both national and multinational companies in the food sector. Currently serving as the Marketing, Trade, and Merchandising Manager at J.Macêdo,...
Andreia Fukuda De Freitas brings over 20 years of extensive experience in marketing and trade marketing, with a remarkable 14 years in managerial roles across both national and multinational companies in the food sector. Currently serving as the Marketing, Trade, and Merchandising Manager at J.Macêdo, she plays a pivotal role in shaping the strategic direction of the company’s brands and product categories. Her responsibilities encompass the development and implementation of comprehensive marketing strategies aimed at maximizing financial performance and market share.
In her current position, Andreia leads cross-functional teams to ensure that the marketing plan aligns seamlessly with the company’s overall business objectives. She excels in defining the marketing mix, including brand positioning, product portfolio management, and consumer pricing strategies. Her expertise in market analysis and competitive analysis allows her to identify emerging trends and consumer preferences, enabling J.Macêdo to stay ahead in a dynamic industry landscape.
Key projects under her leadership include innovative campaigns that not only enhance brand visibility but also drive consumer engagement and loyalty. Andreia’s strategic insights have been instrumental in launching successful product lines that resonate with target audiences, thereby contributing to the company's growth trajectory. With a strong foundation in category management and marketing strategy, she is adept at navigating the complexities of the food market, ensuring that J.Macêdo remains a leader in its field. Her commitment to excellence and her ability to foster collaboration across departments make her a vital asset to the organization.
