Chris Peat currently serves as the Key Account Manager at First Line Ltd, where he leverages his extensive expertise in the aftermarket sector to drive growth and enhance customer relationships across the East of the UK. With a strong focus on Just-In-Time (JIT) delivery systems,...
Chris Peat currently serves as the Key Account Manager at First Line Ltd, where he leverages his extensive expertise in the aftermarket sector to drive growth and enhance customer relationships across the East of the UK. With a strong focus on Just-In-Time (JIT) delivery systems, Chris is adept at managing accounts for both independent garages and large National Accounts, ensuring that clients receive the right products at the right time to optimize their operations.
In his role, Chris oversees the day-to-day management of UK Aftermarket Buying Group members, taking ownership of the entire sales cycle. His responsibilities include implementing stock management programs that align with market demands and facilitating new product group penetration. This involves not only identifying emerging market trends but also negotiating commercial offers that provide mutual benefits for First Line Ltd and its clients. Chris’s commitment to customer satisfaction is evident in his approach to customer training and presentations, where he shares valuable insights that empower clients to maximize the use of their purchased products.
Moreover, Chris is responsible for internal forecasting and budget management, ensuring that the company’s strategic planning aligns with its operational capabilities. His previous experience overseeing 14 cross-branded branches within The Parts Alliance Network has equipped him with a robust understanding of multi-site management, P&L responsibility, and dealer management. With a proven track record in sales operations and customer loyalty development, Chris Peat continues to be a pivotal figure in enhancing First Line Ltd's position in the competitive aftermarket landscape.
