Fernanda R. is a seasoned Human Resources professional with over 15 years of extensive experience in HR subsystems within multinational environments. Currently serving as the HRBP Operations Leaf at British American Tobacco (BAT), she plays a pivotal role in aligning human resources strategies with business...
Fernanda R. is a seasoned Human Resources professional with over 15 years of extensive experience in HR subsystems within multinational environments. Currently serving as the HRBP Operations Leaf at British American Tobacco (BAT), she plays a pivotal role in aligning human resources strategies with business objectives, particularly in the dynamic market of Cuba. With an MBA in Human Resources Management and a Bachelor of Law, Fernanda brings a unique blend of legal and HR expertise, which enhances her ability to navigate complex organizational challenges effectively.
In her current role, Fernanda is instrumental in spearheading key projects that focus on change management, career development, and training initiatives tailored to meet the diverse needs of stakeholders. Her specialization in change management allows her to implement strategies that not only facilitate smooth transitions during organizational shifts but also foster a culture of adaptability among employees. By leveraging her analytical skills, she conducts thorough information analysis to inform decision-making processes, ensuring that HR solutions are data-driven and aligned with market demands.
Fernanda's commitment to cultural adaptation is particularly noteworthy, as she understands the importance of aligning HR practices with the local context in Cuba. She actively engages with employees to understand their aspirations and concerns, ensuring that HR initiatives resonate with the workforce while fulfilling business objectives. Her proficiency in negotiation and business planning further empowers her to advocate for solutions that benefit both the organization and its employees, making her an invaluable asset to BAT's HR team. Through her strategic approach, Fernanda R. continues to drive positive change and enhance organizational effectiveness in a competitive landscape.
