Drew Geldart is a seasoned digital marketing leader currently serving as the Senior Marketing Manager at First West Credit Union, where he leverages his extensive expertise to drive innovative marketing strategies and enhance customer experience (CX) across multiple digital platforms. With a robust career spanning...
Drew Geldart is a seasoned digital marketing leader currently serving as the Senior Marketing Manager at First West Credit Union, where he leverages his extensive expertise to drive innovative marketing strategies and enhance customer experience (CX) across multiple digital platforms. With a robust career spanning over 20 years across Australia, the UK, and Canada, Drew has honed his skills in digital strategy, integrated marketing, and corporate branding, making him a pivotal figure in the financial services sector.
At First West Credit Union, Drew is responsible for leading a dynamic team that delivers multi-brand marketing promotions and oversees the execution of digital media initiatives. His strategic oversight ensures that the credit union’s digital channels not only attract new customers but also foster loyalty among existing members. Drew's hands-on approach in applying Agile methodologies allows for rapid adaptation to market trends, ensuring that First West remains at the forefront of digital innovation.
Key projects under Drew’s leadership include the re-launch of the credit union’s online product offerings, which involved a comprehensive analysis of customer journeys and the implementation of targeted digital campaigns. His expertise in CRM and direct marketing has been instrumental in optimizing customer acquisition strategies, resulting in measurable increases in engagement and conversion rates.
Drew’s commitment to strategic planning and creative strategy positions him as a thought leader in the industry, driving forward-thinking initiatives that enhance First West’s brand presence and digital service offerings. As he continues to navigate the evolving landscape of digital marketing, Drew remains dedicated to delivering exceptional value to both the organization and its members.
