As the Vice President of Sales and Marketing for Amazon North America at Hasbro, Becca Griffin plays a pivotal role in shaping the company’s digital strategy and driving eCommerce growth across the dynamic Amazon marketplace. With a robust portfolio that encompasses action figures, dolls, arts...
As the Vice President of Sales and Marketing for Amazon North America at Hasbro, Becca Griffin plays a pivotal role in shaping the company’s digital strategy and driving eCommerce growth across the dynamic Amazon marketplace. With a robust portfolio that encompasses action figures, dolls, arts and crafts, and more, Becca leads a dedicated team of sales, performance marketing, and supply chain experts across the U.S. and Canada. Her strategic vision is instrumental in developing multi-year and annual business plans that align with Hasbro’s overarching goals, ensuring that the company not only meets but exceeds its revenue targets, which range from $300 to $400 million.
Becca’s expertise in online advertising and eCommerce is complemented by her proficiency in Amazon Marketing Services (AMS), allowing her to leverage data-driven insights to optimize performance and enhance brand visibility. She is passionate about fostering strong partnerships and building collaborative relationships with key stakeholders, which has been essential in navigating the complexities of the online marketplace. Her leadership style emphasizes empowerment and innovation, encouraging her team to explore new avenues for growth while maintaining a customer-centric approach.
In addition to her operational responsibilities, Becca is a sought-after public speaker, sharing her insights on the future of retail and the importance of digital transformation in the toy industry. Her commitment to excellence and her ability to adapt to the ever-evolving landscape of eCommerce make her a key asset to Hasbro as it continues to thrive in a competitive environment. Through her strategic initiatives and unwavering dedication, Becca Griffin is not only driving sales but also shaping the future of Hasbro’s brand presence on Amazon.
