As the Director of Sales at Gen, Michael Mason plays a pivotal role in shaping the future of digital safety through innovative sales strategies and team development. With a strong foundation in B2B Inside Sales, Michael leverages his extensive expertise in coaching, mentoring, and personal...
As the Director of Sales at Gen, Michael Mason plays a pivotal role in shaping the future of digital safety through innovative sales strategies and team development. With a strong foundation in B2B Inside Sales, Michael leverages his extensive expertise in coaching, mentoring, and personal development to cultivate high-performing sales teams that drive growth across Gen's renowned Cyber Safety brands, including Norton, Avast, LifeLock, and more. His strategic leadership is instrumental in aligning sales initiatives with Gen's mission to empower individuals to navigate their digital lives securely and confidently.
Michael is currently spearheading key projects aimed at enhancing customer engagement and expanding market reach. By implementing solution selling techniques and utilizing Salesforce.com for data-driven insights, he ensures that his team not only meets but exceeds sales targets while fostering long-term client relationships. His commitment to training and team building has resulted in a culture of continuous improvement, where sales professionals are encouraged to develop their skills and share best practices.
In addition to his role at Gen, Michael's passion for knowledge-sharing is evident through his creation and hosting of The Smart Sales Pro Podcast. Here, he interviews elite sales professionals, extracting valuable insights and strategies that resonate within the industry. This platform not only showcases his expertise but also reinforces his dedication to advancing the sales profession. With a focus on Personally Identifiable Information (PII) and Cyber Safety, Michael is at the forefront of a rapidly evolving landscape, ensuring that Gen remains a trusted leader in empowering digital freedom for all.