Laura Adan is a dynamic e-commerce and digital marketing strategist, currently making waves as the Founder and Ecommerce Business Owner of MexiMexi, an innovative brand based in Austin, Texas. With a strong commitment to sustainability, Laura has successfully transformed plastic waste into vibrant, eco-friendly art...
Laura Adan is a dynamic e-commerce and digital marketing strategist, currently making waves as the Founder and Ecommerce Business Owner of MexiMexi, an innovative brand based in Austin, Texas. With a strong commitment to sustainability, Laura has successfully transformed plastic waste into vibrant, eco-friendly art pieces, showcasing the incredible craftsmanship of skilled Mexican artisans. Her vision for MexiMexi goes beyond mere commerce; it’s about creating a positive impact on communities and preserving traditional artisan techniques. Since 2014, Laura has empowered over seven families of artisans in Jalisco, providing them with financial stability while promoting their rich cultural heritage through beautifully handwoven bags and purses.
With over a decade of experience in marketing and communications, Laura has honed her expertise in brand management, online advertising, and social media campaigns. Her proficiency in platforms like Shopify and WordPress has enabled her to create an engaging online shopping experience that resonates with eco-conscious consumers. Laura’s strategic approach to e-commerce not only drives sales but also fosters a community around sustainable living and ethical fashion.
Key projects at MexiMexi include the launch of targeted marketing campaigns that highlight the artisans’ stories, effectively bridging the gap between consumers and the cultural significance of each product. Laura’s dedication to customer service and business development ensures that MexiMexi not only thrives as a brand but also serves as a model for socially responsible entrepreneurship in the e-commerce landscape. Through her work, Laura Adan continues to inspire others to embrace sustainability and support artisanal craftsmanship, making a lasting impact in the industry.
