As the Managing Director at DIRECTed Consulting, Ted Wilkins leverages his extensive expertise in customer acquisition to drive transformative growth for a diverse array of clients. With a robust background in direct mail marketing, Ted has honed his skills in optimizing marketing strategies across multiple...
As the Managing Director at DIRECTed Consulting, Ted Wilkins leverages his extensive expertise in customer acquisition to drive transformative growth for a diverse array of clients. With a robust background in direct mail marketing, Ted has honed his skills in optimizing marketing strategies across multiple industries, including financial services, education, and consumer lending. His strategic approach is underscored by a deep understanding of database marketing and segmentation, enabling him to craft tailored solutions that resonate with target audiences.
One of Ted's notable projects involved collaborating with ZipRecruiter, where he developed innovative strategies that resulted in a staggering 350% increase in B2B direct mail volume, translating to an impressive $39 million in incremental lifetime value (LTV). This achievement not only highlights his proficiency in marketing strategy but also showcases his ability to harness data-driven insights to fuel client success. Additionally, his leadership in the financial advisor recruitment project for Cetera Financial Services and Merkle exemplifies his talent for audience targeting and persona development, ensuring that marketing efforts are both effective and efficient.
Ted's commitment to driving growth is further reflected in his holistic approach to client engagements, where he emphasizes the importance of CRM systems and account management in nurturing long-term relationships. By combining his extensive knowledge of product development with a keen eye for market trends, Ted continues to position DIRECTed Consulting as a leader in the field, helping businesses navigate the complexities of customer acquisition and achieve sustainable growth in an ever-evolving marketplace.
