Tony Aguilar-Arellano is a seasoned Media Strategist at Lopez Negrete Communications, where he leverages over 30 years of extensive experience to drive impactful media strategies for diverse clients. Currently, he spearheads the Hispanic Segment Media Strategy for Hyundai Motors of America, a role that underscores...
Tony Aguilar-Arellano is a seasoned Media Strategist at Lopez Negrete Communications, where he leverages over 30 years of extensive experience to drive impactful media strategies for diverse clients. Currently, he spearheads the Hispanic Segment Media Strategy for Hyundai Motors of America, a role that underscores his expertise in multicultural marketing and integrated media communications. Tony’s deep understanding of the Hispanic consumer landscape allows him to craft tailored campaigns that resonate with this vital demographic, ensuring that Hyundai's messaging is both culturally relevant and effective.
In his current position, Tony is responsible for overseeing the planning and execution of all media activities, collaborating closely with internal teams and external buying services. His adept management skills enable him to navigate the complexities of interactive advertising and digital strategy, ensuring that each campaign is optimized for maximum reach and engagement. With a solid foundation in television and broadcast media, Tony also integrates new media and social media strategies to create a cohesive and dynamic marketing approach.
Tony's commitment to market research and public relations further enhances his ability to develop campaigns that not only drive brand awareness but also foster meaningful connections with consumers. His strategic oversight extends to sponsorship opportunities that align with Hyundai’s brand values, enhancing visibility and engagement within the Hispanic community. With a proven track record of success in both branding and direct response campaigns, Tony Aguilar-Arellano continues to be a pivotal force in shaping effective media strategies at Lopez Negrete Communications.
