Silvia Vilela currently serves as the Trade Marketing & Digital Trade Marketing Manager at WAP Fresnomaq Indústria de Máquinas S/A, where she leverages her 20 years of extensive experience in the technology industry to drive innovative marketing strategies. In her role, Silvia is responsible for...
Silvia Vilela currently serves as the Trade Marketing & Digital Trade Marketing Manager at WAP Fresnomaq Indústria de Máquinas S/A, where she leverages her 20 years of extensive experience in the technology industry to drive innovative marketing strategies. In her role, Silvia is responsible for managing the entire spectrum of trade marketing initiatives, from conceptualization to performance analysis, ensuring that demand generation efforts align seamlessly with the company’s overarching goals. Her expertise in product marketing and digital marketing allows her to craft compelling campaigns that not only enhance brand visibility but also significantly increase sales.
One of Silvia's key projects involves leading a cross-functional squad team utilizing SCRUM methodologies to effectively understand customer needs and identify optimal pathways for boosting sell-out results. This agile approach enables her to adapt quickly to market changes and consumer behaviors, fostering a culture of creativity and collaboration within her team. Silvia’s proficiency in budget management and forecasting plays a crucial role in the successful execution of incentive campaigns and promotions, ensuring that resources are allocated efficiently to maximize ROI.
Her strong relationship-building skills have been instrumental in forging partnerships that enhance WAP Fresnomaq’s market presence. By integrating social media marketing strategies and commercial marketing tactics, Silvia not only engages target audiences but also cultivates lasting customer loyalty. As a leader, she embodies a commitment to continuous improvement and innovation, making her a vital asset to the organization as it navigates the evolving landscape of the technology sector.
