As the Marketing Director at FOD Mobility Group, Matt Lenton brings over 26 years of extensive experience in B2B marketing, specializing in developing innovative strategies that drive growth and enhance brand visibility in the corporate mobility sector. FOD Mobility Group stands at the forefront of...
As the Marketing Director at FOD Mobility Group, Matt Lenton brings over 26 years of extensive experience in B2B marketing, specializing in developing innovative strategies that drive growth and enhance brand visibility in the corporate mobility sector. FOD Mobility Group stands at the forefront of technology solutions, offering cutting-edge platforms like Fleetondemand, Mobilleo, and Movezero, which cater to both corporate and consumer mobility needs. In his current role, Matt is instrumental in orchestrating comprehensive marketing campaigns that align with the company's strategic objectives, ensuring that initiatives are executed on time and within budget.
Matt's expertise encompasses a wide array of marketing disciplines, including online marketing, event management, and sales process optimization. His proficiency with tools such as Dotmailer and Oracle On Demand has enabled him to create targeted campaigns that resonate with key stakeholders in the mobility industry. Additionally, his adeptness in leveraging digital platforms like Google Adwords and LinkedIn Marketing has significantly enhanced FOD Mobility Group's online presence, driving engagement and generating high-quality leads.
One of Matt's key projects involves the integration of multi-channel marketing strategies to promote FOD Mobility Group's innovative services at industry trade shows and events. By fostering strategic partnerships and utilizing data-driven insights, he has successfully positioned the company as a thought leader in the mobility space. With a commitment to continuous improvement and a passion for harnessing technology to solve complex business challenges, Matt Lenton is not only shaping the marketing landscape at FOD Mobility Group but also contributing to the evolution of corporate mobility solutions.