Jennifer Lux is a dynamic leader in the marketing landscape, currently serving as the Head of Growth Acquisition at HubSpot. With over 20 years of experience in marketing, management, and business development, Jennifer has honed her expertise in driving organizational outcomes through analytics-driven strategies. Her...
Jennifer Lux is a dynamic leader in the marketing landscape, currently serving as the Head of Growth Acquisition at HubSpot. With over 20 years of experience in marketing, management, and business development, Jennifer has honed her expertise in driving organizational outcomes through analytics-driven strategies. Her role is pivotal in identifying and scaling new opportunities that attract free users and leads, particularly in the rapidly evolving AI product space.
Under her leadership, her team has successfully supported go-to-market (GTM) strategies for HubSpot's innovative AI features, ensuring that these offerings resonate with target audiences and drive engagement. Jennifer's strategic thinking and collaborative approach have been instrumental in creating ecosystem and partner demand strategies that not only enhance brand visibility but also foster long-term relationships within the industry.
In addition to her work on AI product features, Jennifer is passionate about growing virality programs at HubSpot, leveraging social media marketing and brand management techniques to amplify user acquisition and retention. Her recognition as a USA Today Best Manager and the recipient of the 2023 Standout Manager Award underscores her commitment to excellence and her ability to inspire teams to achieve remarkable results. As a contributor to Adweek and an evangelist for HubSpot's marketing initiatives, Jennifer continues to shape the conversation around effective marketing strategies in the B2B sector, making her a key figure in the industry.
