Lana Varela is a seasoned professional in the public relations and communications landscape, currently serving as Partner and Director at VR Public Relations. With a robust background that spans various facets of the industry, Lana has honed her expertise in brand strategy, online reputation management,...
Lana Varela is a seasoned professional in the public relations and communications landscape, currently serving as Partner and Director at VR Public Relations. With a robust background that spans various facets of the industry, Lana has honed her expertise in brand strategy, online reputation management, and search engine optimization (SEO), making her an invaluable asset to the agency. Under her leadership, VR Public Relations has successfully delivered comprehensive digital support, including content development, community management, and campaign management, tailored to meet the unique needs of each client.
Lana's strategic acumen is evident in her impressive track record of pitching over 60 new business proposals and managing more than 30 client accounts, ranging from agency of record contracts to project-based engagements. Her hands-on approach to client relations ensures that all aspects of account management—such as activity reports, budgets, and staffing plans—are meticulously handled, fostering strong partnerships and driving client satisfaction.
In addition to her operational responsibilities, Lana is also a sought-after guest speaker and presenter, sharing her insights on effective marketing strategies and the evolving landscape of social media. Her ability to navigate the complexities of e-commerce optimization and online advertising further underscores her commitment to delivering results that resonate with target audiences. With a keen focus on customer relations and a passion for innovative marketing, Lana Varela continues to elevate VR Public Relations, positioning the agency as a leader in the industry.
