Rashmi Rajendra is a distinguished biotech marketing leader and the Founder & Principal of RR Consulting / Karrasvar LLC, where she leverages over a decade of experience to drive growth and innovation in the biotech and life sciences sectors. With a Ph.D. in molecular genetics...
Rashmi Rajendra is a distinguished biotech marketing leader and the Founder & Principal of RR Consulting / Karrasvar LLC, where she leverages over a decade of experience to drive growth and innovation in the biotech and life sciences sectors. With a Ph.D. in molecular genetics from the University of Texas at Austin and a Mini-MBA in BioPharma Innovation, Rashmi combines her deep scientific expertise with strategic marketing acumen to launch and promote cutting-edge products and technologies. Her focus areas include 3D cell-based assays, cancer research, and disease modeling, where she has successfully navigated complex market landscapes to position her clients for success.
At RR Consulting, Rashmi offers a comprehensive suite of business development and marketing consulting services tailored to meet the unique needs of biotech companies. Her expertise spans product management, market and competition analysis, and the development of strategic business partnerships. Rashmi is particularly adept at conducting digital marketing audits that enhance brand awareness and enable sales teams through effective marketing strategies. Her commitment to building cross-functional teams and fostering strong relationships has been instrumental in driving successful outcomes for her clients.
Rashmi's extensive industry experience, which includes 11+ years in marketing and 17 years in bench science, equips her with a unique perspective on the intersection of science and business. Her technical skills in immunofluorescence, gel electrophoresis, real-time PCR, and sequence analysis complement her strategic insights, allowing her to effectively communicate complex scientific concepts to diverse audiences. Through her leadership at RR Consulting, Rashmi continues to empower biotech companies to innovate and thrive in a competitive landscape.
