Harish Rao serves as the Head of Vehicle Finance Business and Executive Vice President at Vastu Finserve India Private Limited, where he leverages over 25 years of extensive experience in the vehicle finance sector. His expertise spans a wide range of vehicles, including commercial vehicles,...
Harish Rao serves as the Head of Vehicle Finance Business and Executive Vice President at Vastu Finserve India Private Limited, where he leverages over 25 years of extensive experience in the vehicle finance sector. His expertise spans a wide range of vehicles, including commercial vehicles, construction equipment, cars, two-wheelers, and tractors. Harish has been instrumental in establishing and expanding the vehicle finance business within the company, focusing particularly on profitable refinance and used vehicle financing. His strategic approach emphasizes rural geography, which is often underserved in the vehicle finance market, ensuring high yield and effective collection processes.
In his current role, Harish is tasked with building a dynamic team of over 1,000 enthusiastic professionals dedicated to driving the vehicle finance business forward. He has successfully developed a robust branch network comprising 75 HUB and SPOC locations, optimizing operational efficiency and customer outreach. His commitment to risk management is paramount, as he continuously implements strategies to keep financial risks at a minimum while maximizing profitability.
Harish's skills in business development, product management, sales and marketing, and team management have been key to his success. His leadership fosters a culture of results-oriented performance, empowering his team to achieve ambitious goals. As the vehicle finance landscape evolves, Harish remains at the forefront, adapting to industry trends and customer needs, ensuring Vastu Finserve India Private Limited remains a competitive player in the market.