Fernando Villasol is a seasoned Senior Business Leader at HERE Technologies, where he serves as the Director of Portfolio Management. With an impressive 20-year track record in the technology sector, Fernando has honed his expertise in product marketing, business strategy, and agile methodologies, making him...
Fernando Villasol is a seasoned Senior Business Leader at HERE Technologies, where he serves as the Director of Portfolio Management. With an impressive 20-year track record in the technology sector, Fernando has honed his expertise in product marketing, business strategy, and agile methodologies, making him a pivotal figure in shaping the company’s automotive product portfolio across the Americas. His fluency in Spanish and English, along with his ability to communicate in Portuguese, allows him to effectively engage with diverse stakeholders and teams across Latin America, the USA, Canada, and Spain.
In his current role, Fernando is responsible for defining the scope and requirements of the product portfolio early in the product lifecycle, ensuring alignment with market needs and customer pain points. He adeptly builds regional business cases and manages the P&L for various product lines, enabling HERE Technologies to deliver innovative solutions that resonate with clients in the automotive industry. His keen understanding of location-based services and mobile technology empowers him to collaborate seamlessly with both regional and global teams, driving cross-functional initiatives that enhance product development and market positioning.
Key projects under Fernando’s leadership include the integration of advanced location intelligence into automotive applications, which not only addresses customer challenges but also positions HERE Technologies as a leader in the rapidly evolving automotive landscape. His commitment to coaching and mentoring multicultural teams fosters an agile culture that encourages problem-solving and innovation, ultimately contributing to the company’s sustained growth and success in a competitive market.
