Edwin Mayuri Paredes is a seasoned professional with over 22 years of experience in the digital product design landscape, currently serving as the Associate Art Director at PROBRANDS + ASI COMUNICACIÓN. In this pivotal role, Edwin leads the creative direction for a diverse array of...
Edwin Mayuri Paredes is a seasoned professional with over 22 years of experience in the digital product design landscape, currently serving as the Associate Art Director at PROBRANDS + ASI COMUNICACIÓN. In this pivotal role, Edwin leads the creative direction for a diverse array of projects, focusing on the intersection of user experience (UX) and user interface (UI) design. His expertise lies in developing adaptive structures for digital products, ensuring that they not only meet aesthetic standards but also deliver seamless functionality and engagement.
Edwin's portfolio, showcased on Behance, reflects his commitment to innovative design and collaborative processes. He has successfully spearheaded numerous advertising campaigns that leverage both Above The Line (ATL) strategies and digital marketing techniques, demonstrating his versatility in the creative field. His proficiency in graphic animation and web design further enhances his ability to create visually compelling narratives that resonate with target audiences.
A strong advocate for design thinking, Edwin excels in team integration and creative leadership, fostering an environment where ideas can flourish. His skills in tools like Photoshop and his deep understanding of user experience principles empower him to craft solutions that are not only visually stunning but also user-centric. As he continues to push the boundaries of digital design at PROBRANDS + ASI COMUNICACIÓN, Edwin remains dedicated to driving innovation and elevating the standard of creative excellence in the industry.
