Giustina Trevisi serves as the Head of Global Consumer Engagement at Grupo Bimbo, where she spearheads transformative initiatives that bridge the gap between digital innovation and consumer interaction. With over a decade of experience in Digital Marketing and Advertising, Giustina specializes in B2B2C strategies that...
Giustina Trevisi serves as the Head of Global Consumer Engagement at Grupo Bimbo, where she spearheads transformative initiatives that bridge the gap between digital innovation and consumer interaction. With over a decade of experience in Digital Marketing and Advertising, Giustina specializes in B2B2C strategies that enhance customer experiences and drive business growth. Her expertise encompasses a wide array of digital technologies, including CRM systems, Conversational Commerce, and Consumer Data Platforms, which she adeptly orchestrates to create cohesive and engaging digital ecosystems.
At Grupo Bimbo, Giustina is instrumental in the implementation of cutting-edge digital solutions that not only streamline marketing and sales processes but also foster deeper connections with consumers. She leads key projects focused on loyalty program development and app design, ensuring that user experience (UX) is at the forefront of every initiative. Her strategic vision and hands-on leadership have been pivotal in driving the company's digital transformation efforts, particularly in enhancing omni-channel strategies that cater to evolving consumer behaviors.
Giustina's proficiency in market research and consumer insights allows her to identify trends and opportunities that inform brand architecture and communication strategies. By leveraging disruptive technologies and optimizing media buying, she ensures that Grupo Bimbo remains at the forefront of the digital landscape. Her commitment to fostering a culture of innovation within her teams not only enhances project management efficiency but also cultivates an environment where creativity and strategic thinking thrive. Through her leadership, Grupo Bimbo is poised to redefine consumer engagement in the food industry, setting new standards for digital interaction and customer loyalty.
