Arnaud Redon currently serves as the General Manager of Airport Advertising & Automated Trading - Programmatic at JCDecaux Transport Hong Kong, where he leverages over 20 years of extensive experience in the advertising industry. His multifaceted role is pivotal in driving the digital transformation of...
Arnaud Redon currently serves as the General Manager of Airport Advertising & Automated Trading - Programmatic at JCDecaux Transport Hong Kong, where he leverages over 20 years of extensive experience in the advertising industry. His multifaceted role is pivotal in driving the digital transformation of airport advertising, particularly through the implementation of process automation and data-driven audience targeting strategies. Arnaud's expertise in creating and developing high-value businesses is evident in his leadership of innovative projects, including the launch of the first-ever Programmatic Digital Out-Of-Home (DOOH) platform tailored for airport media in collaboration with VIOOH SSP. This groundbreaking initiative not only enhances the efficiency of advertising operations but also allows for real-time audience engagement, setting a new standard in the industry.
Under Arnaud's guidance, JCDecaux is poised to expand its media offerings at Hong Kong and Macao International Airports, capitalizing on his deep understanding of the advertising landscape in major markets such as the US and China. His multilingual capabilities in French, English, and Mandarin Chinese further enable him to navigate diverse cultural contexts and foster strong relationships with stakeholders across the region. With a solid foundation in marketing communications, sales management, and business strategy, Arnaud is adept at identifying emerging trends and harnessing MarTech innovations to drive growth. His vision for the future of airport advertising is not just about enhancing visibility but also about creating a seamless, data-led experience that resonates with travelers, ultimately transforming the way brands connect with their audiences in transit.
