Michele Houck serves as the Fractional Marketing Director at Caregiven, where she leverages over two decades of expertise in marketing and advertising to drive impactful strategies for the company’s innovative care tech solutions tailored for family caregivers. In her role, Michele is instrumental in developing...
Michele Houck serves as the Fractional Marketing Director at Caregiven, where she leverages over two decades of expertise in marketing and advertising to drive impactful strategies for the company’s innovative care tech solutions tailored for family caregivers. In her role, Michele is instrumental in developing and executing comprehensive marketing strategies that resonate with both business and direct-to-consumer (DTC) audiences. Her deep understanding of positioning and product launch enables her to effectively communicate the unique value propositions of Caregiven’s offerings, ensuring that users and employees alike can fully benefit from the technology designed to enhance caregiving experiences.
Michele’s current projects include spearheading integrated marketing campaigns that encompass traditional, digital, and social media channels, as well as managing paid search initiatives. Her proficiency in media buying and planning allows her to optimize marketing spend while maximizing reach and engagement. Additionally, Michele employs her skills in search engine marketing (SEM) and customer relationship management (CRM) to analyze campaign performance and refine strategies, ensuring that Caregiven remains at the forefront of the caregiving technology landscape.
As a certified Option B leader, Michele is passionate about fostering resilience and providing real solutions to the challenges faced by caregivers. Her commitment to interactive marketing and client relations further enhances her ability to connect with diverse audiences, making her a vital asset to Caregiven’s mission of empowering family caregivers through innovative technology. With a keen eye for analytics and a heart for people, Michele continues to drive meaningful change in the caregiving space, positioning Caregiven as a leader in care tech solutions.
