Derek Lyons serves as the Senior Director of Corporate Communications at Qlik, where he leverages over 20 years of experience in public relations, content development, and digital strategy to enhance the company's global brand presence. As a key member of the marketing operational leadership team,...
Derek Lyons serves as the Senior Director of Corporate Communications at Qlik, where he leverages over 20 years of experience in public relations, content development, and digital strategy to enhance the company's global brand presence. As a key member of the marketing operational leadership team, Derek orchestrates the execution of integrated content and campaign programs across diverse markets, including North America, Europe, and Asia Pacific. His role is pivotal in driving strategic and creative thought leadership initiatives, as well as public relations and social media programs that elevate Qlik's visibility among media, influencers, customers, and prospects.
Derek's expertise lies in blending strategy with storytelling and analytics, enabling him to craft compelling narratives that resonate with target audiences. He is recognized for his ability to manage senior executive communications and develop impactful thought leadership content that positions Qlik as an industry leader in data analytics and business intelligence. His proficiency in crisis communications ensures that the company is well-prepared to navigate challenges while maintaining a positive brand reputation.
In addition to his strategic oversight, Derek is committed to fostering team growth and development, empowering his colleagues to excel in their roles. His skills in project management, digital strategy, and social media marketing are instrumental in executing successful campaigns that not only drive engagement but also deliver measurable results. With a keen focus on analytics, Derek continuously assesses the effectiveness of communications initiatives, ensuring that Qlik remains at the forefront of innovation in the technology sector.
