Bill O'Rourke serves as the Vice President of Sales at Rapak, where he leverages his extensive experience in global sales and marketing to drive growth and innovation in the flexible plastic packaging sector. With a strong focus on consumer packaged goods (CPG), Bill has honed...
Bill O'Rourke serves as the Vice President of Sales at Rapak, where he leverages his extensive experience in global sales and marketing to drive growth and innovation in the flexible plastic packaging sector. With a strong focus on consumer packaged goods (CPG), Bill has honed his expertise in developing sustainable solutions for the bag-in-box industry, catering to diverse markets including beverage, dairy, chemicals, oil, and medical fields. Under his leadership, Rapak has not only solidified its position as a market leader but has also excelled in fostering trusting customer relationships that consistently exceed expectations.
Since joining Rapak in 2017, Bill has been instrumental in spearheading key projects that emphasize operational excellence and customer satisfaction. His proudest achievement includes leading his team to victory in a global Kaizen contest, showcasing the division's commitment to continuous improvement and innovation. With over 30 submissions, this accomplishment highlights Bill's dedication to fostering a culture of collaboration and efficiency within the organization.
Bill's skill set encompasses brand management, trade marketing, and strategic market planning, enabling him to craft tailored marketing strategies that resonate with clients and drive business growth. His ability to leverage market research and consumer insights ensures that Rapak remains at the forefront of industry trends, providing cutting-edge packaging solutions that meet the evolving needs of their customers. As he continues to lead Rapak's sales initiatives, Bill O'Rourke remains a pivotal figure in the flexible packaging landscape, committed to sustainability and excellence in every aspect of the business.
