As the Director of Brand Social at Starz, Erica Myers is at the forefront of shaping the network's digital identity and enhancing its engagement with diverse audiences. With over 13 years of experience in social marketing, Erica has honed her expertise in launching high-profile TV...
As the Director of Brand Social at Starz, Erica Myers is at the forefront of shaping the network's digital identity and enhancing its engagement with diverse audiences. With over 13 years of experience in social marketing, Erica has honed her expertise in launching high-profile TV and film properties, leveraging her deep understanding of content strategy to create innovative campaigns that resonate globally. Her role involves orchestrating brand social strategies that not only elevate brand awareness but also foster meaningful consumer interactions across various platforms.
One of Erica's standout initiatives is the #TakeTheLead DEI campaign, which underscores her commitment to diversity, equity, and inclusion within the entertainment industry. This impactful project has not only driven substantial growth in visibility for Starz but has also positioned the brand as a leader in advocating for representation and inclusivity. Her efforts in this area were recognized with a prestigious Lionsgate LEAP Award, highlighting her exceptional performance and innovative approach to social marketing.
Erica's skill set is comprehensive, encompassing platform management, budget management, and talent relations, which allows her to effectively collaborate with influencers and execute strategic partnerships. Her proficiency in influencer marketing and public relations further enhances her ability to craft compelling narratives that engage audiences and drive brand loyalty. As she continues to push the boundaries of digital marketing, Erica Myers remains a pivotal figure in the evolution of Starz's brand presence, ensuring that the network not only meets but exceeds the expectations of its viewers in an ever-changing media landscape.
