As the Founder and Creative Content Officer at Purple Noodle Marketing, Higgins brings a wealth of expertise and a visionary approach to the ever-evolving landscape of digital commerce. With over 15 years of experience, he has honed his skills in crafting and executing innovative marketing...
As the Founder and Creative Content Officer at Purple Noodle Marketing, Higgins brings a wealth of expertise and a visionary approach to the ever-evolving landscape of digital commerce. With over 15 years of experience, he has honed his skills in crafting and executing innovative marketing strategies that drive growth for eCommerce businesses, particularly in the health and wellness sector. Under his leadership, Purple Noodle has successfully launched key projects that leverage cutting-edge web development techniques and user interface design to enhance customer engagement and conversion rates.
Higgins is adept at navigating the complexities of digital marketing, utilizing web analytics to inform data-driven decisions that align with client revenue goals. His entrepreneurial spirit fuels a culture of creativity and collaboration within the team, enabling the development of compelling content that resonates with target audiences. By integrating Scrum methodologies into project management, Higgins ensures that initiatives are executed efficiently while maintaining a high standard of creative direction.
In addition to his focus on health and wellness, Higgins has also spearheaded initiatives in the Electronics and Gadgets sector, where he has implemented strategic planning that has significantly boosted eCommerce bookings. His proficiency in tools such as Adobe Creative Suite and Microsoft Office enhances his ability to produce visually stunning and impactful marketing materials. As a thought leader in digital commerce, Higgins continues to explore new avenues for growth, ensuring that Purple Noodle remains at the forefront of industry trends and innovations.
