Christian Skaar is a dynamic and results-driven leader with over 15 years of experience in the fast-moving consumer goods (FMCG) sector, currently serving as the General Manager for Kérastase and Shu Uemura in the DACH region (Germany, Austria, and Switzerland) at L'Oréal. With a robust...
Christian Skaar is a dynamic and results-driven leader with over 15 years of experience in the fast-moving consumer goods (FMCG) sector, currently serving as the General Manager for Kérastase and Shu Uemura in the DACH region (Germany, Austria, and Switzerland) at L'Oréal. With a robust background in digital transformation and omnichannel marketing, Christian has been instrumental in driving the growth of these luxury hair care brands, which hold the No. 1 and No. 2 positions in the market. His role encompasses full P&L responsibility, where he leverages his expertise in business analysis and international sales to optimize performance and profitability.
At the helm of a talented team of 10 professionals, Christian fosters a culture of innovation and collaboration, empowering his team to excel in a competitive landscape. He is pioneering an omnichannel approach that seamlessly integrates B2C eCommerce acceleration with strong offline and online B2B strategies. This strategic vision not only enhances customer engagement but also drives brand loyalty and market share.
Christian's proficiency in customer relationship management (CRM) and media strategy enables him to harness customer insights effectively, tailoring marketing initiatives that resonate with diverse consumer segments. His commitment to employer branding and talent development ensures that his team is equipped to navigate the evolving beauty industry landscape. As a seasoned general manager, Christian Skaar continues to inspire and lead with a focus on delivering exceptional results for Kérastase and Shu Uemura in the DACH region, setting a benchmark for excellence in the professional beauty division at L'Oréal.
