As the Sales Director at Smartlite USA, Lawrence Silver leverages over three decades of B2B sales expertise to drive innovative advertising solutions across diverse industries. His role at one of the largest mall media advertising companies in the United States involves spearheading the sales of...
As the Sales Director at Smartlite USA, Lawrence Silver leverages over three decades of B2B sales expertise to drive innovative advertising solutions across diverse industries. His role at one of the largest mall media advertising companies in the United States involves spearheading the sales of vibrant 8-foot high full-color advertising displays to a wide array of sectors, including education, automotive, healthcare, finance, and entertainment. Lawrence’s dynamic approach to sales is characterized by his ability to develop customized sales techniques that resonate with the unique needs of each client, ensuring that he not only meets but consistently exceeds sales goals.
His leadership style is open-minded and collaborative, fostering an environment where creative problem-solving thrives. Lawrence is adept at engaging with C-level executives and decision-makers, utilizing his strong communication skills to build lasting relationships that drive business growth. His strategic mindset enables him to identify emerging market trends and capitalize on new business development opportunities, positioning Smartlite USA as a leader in the advertising space.
In addition to his sales acumen, Lawrence is a master of solution selling, employing a consultative approach that aligns advertising solutions with client objectives. His proficiency in sales management and operations ensures that his team operates efficiently, maximizing productivity and enhancing overall performance. Through cold calling and targeted outreach, he has successfully expanded Smartlite USA’s client base, establishing the company as a trusted partner in mall media advertising. With a commitment to excellence and a passion for delivering results, Lawrence Silver continues to shape the future of advertising at Smartlite USA.
