Savannah Chatfield serves as the Director of Marketing at Surgical Institute at True North, where she has played a pivotal role in establishing a robust marketing department from the ground up. With a strong foundation in Business Marketing from Purdue University Global, Savannah has leveraged...
Savannah Chatfield serves as the Director of Marketing at Surgical Institute at True North, where she has played a pivotal role in establishing a robust marketing department from the ground up. With a strong foundation in Business Marketing from Purdue University Global, Savannah has leveraged her expertise to implement strategic and operational planning structures that have significantly contributed to the growth of this million-dollar business. Her innovative approach to marketing has not only enhanced brand visibility but also fostered collaboration across various departments to coordinate strategic marketing activities and plan impactful promotional events.
One of Savannah's key projects includes the design and launch of a branded merchandise shop, both in a physical location and online, which has successfully increased customer engagement and brand loyalty. This initiative reflects her proficiency in digital marketing and shopper marketing, as well as her ability to utilize tools like Hootsuite and Entrata for effective campaign management. Savannah's commitment to enhancing the institute's social media presence has resulted in a substantial increase in followers, showcasing her skills in social media marketing and copywriting.
Her analytical prowess, demonstrated through her adept use of Microsoft Excel, Tableau, and RStudio, allows her to derive actionable insights from data, driving informed decision-making and optimizing marketing strategies. As a strong operations professional, Savannah continues to push the boundaries of marketing within the healthcare sector, ensuring that Surgical Institute at True North remains at the forefront of patient engagement and brand excellence.
