Anne Westpheling is a seasoned executive currently serving as the Senior Vice President and Senior Digital Director at Bank of America, where she leverages her extensive expertise in digital strategy, marketing, and innovation to drive transformative business outcomes. Since 2023, Anne has been at the...
Anne Westpheling is a seasoned executive currently serving as the Senior Vice President and Senior Digital Director at Bank of America, where she leverages her extensive expertise in digital strategy, marketing, and innovation to drive transformative business outcomes. Since 2023, Anne has been at the forefront of the Digital Strategy CXO, focusing on critical areas such as Fraud, Credit, and Fulfillment. Her role involves orchestrating data-driven initiatives that enhance customer experience and streamline operations, ensuring that Bank of America remains a leader in the competitive financial services landscape.
Prior to her current position, Anne led the Consumer and Wealth Management segment as the Enterprise Credit CXO, where she was instrumental in developing strategic marketing initiatives that not only improved brand visibility but also significantly boosted revenue streams. Her tenure as Head of Strategic Engagement for the COO and Chief of Staff to the Head of Digital further solidified her reputation as a visionary leader capable of fostering high-performing digital teams and driving e-commerce growth.
With a robust skill set that includes creative direction, strategic partnerships, and analytics, Anne excels in building relationships that translate into tangible business success. Her proficiency in social media marketing and content strategy allows her to craft compelling narratives that resonate with diverse audiences. As she continues to navigate the evolving digital landscape, Anne remains committed to leveraging her insights and experience to propel Bank of America forward, ensuring that it not only meets but exceeds the expectations of its clients in an increasingly digital world.
