Prateek Tiwari serves as the Director of Sales for Neuroscience & Localization at Medtronic, where he leverages his 19 years of extensive experience in sales, marketing, business development, and strategic planning to drive significant growth and innovation in the medical technology sector. His current role...
Prateek Tiwari serves as the Director of Sales for Neuroscience & Localization at Medtronic, where he leverages his 19 years of extensive experience in sales, marketing, business development, and strategic planning to drive significant growth and innovation in the medical technology sector. His current role involves overseeing the sales of high-end capital machines and specialized consumables, including advanced products such as O-ARM, Navigation systems, Robotics, and Neurovascular solutions, as well as ENT Navigation technologies. Prateek is instrumental in executing key change agendas that encompass market expansion strategies, digital transformation initiatives, and the development of robust Go-To-Market (GTM) frameworks.
Under his leadership, Prateek has successfully spearheaded numerous high-impact projects, including the localization efforts that focus on kitting and bundling, as well as the semi knock-down and complete knock-down of products. His strategic vision extends to forging valuable partnerships and executing in-and-out licensing deals, which are crucial for enhancing Medtronic's competitive edge in the rapidly evolving healthcare landscape. Prateek's expertise in market development and key opinion leader (KOL) engagement has been pivotal in establishing strong relationships with healthcare professionals, ensuring that Medtronic remains at the forefront of innovation in neuroscience and localization.
Recognized multiple times by Medtronic's Vice President with accolades such as the Best Team Award and MD’s Choice, Prateek exemplifies a commitment to excellence and a passion for driving results. His multifaceted skill set in business strategy, product management, and capital equipment sales positions him as a transformative leader, dedicated to advancing Medtronic's mission of alleviating pain, restoring health, and extending life.
