Collin Wheeler currently serves as a Data Analyst for Media Measurement and Marketing Attribution (MMM & MTA) at General Motors, specifically focusing on the Chevrolet brand. In this pivotal role, Collin leverages his diverse background in outdoor tourism marketing and industrial engineering to provide actionable...
Collin Wheeler currently serves as a Data Analyst for Media Measurement and Marketing Attribution (MMM & MTA) at General Motors, specifically focusing on the Chevrolet brand. In this pivotal role, Collin leverages his diverse background in outdoor tourism marketing and industrial engineering to provide actionable insights that drive media spend optimization and enhance marketing strategies. His expertise in data analytics allows him to work cross-functionally with both Tier 1 and Tier 2 marketing teams, ensuring that Chevrolet's advertising efforts are not only effective but also aligned with broader enterprise goals.
One of Collin's key projects involved delivering media spend optimizations that resulted in over $10 million in actualized revenue. Through meticulous analysis and strategic reallocations, he has demonstrated a keen ability to identify high-impact opportunities within marketing campaigns. His proficiency in tools such as Microsoft Excel and his strong foundation in marketing strategy enable him to present complex data in a clear and compelling manner, facilitating informed decision-making among stakeholders.
Collin's journey from outdoor tourism to the automotive industry underscores his adaptability and commitment to continuous learning. His skills in social media marketing, advertising, and program management have been instrumental in shaping Chevrolet's marketing landscape. As he continues to navigate the evolving automotive sector, Collin remains dedicated to harnessing data-driven insights to propel the brand forward, ensuring that Chevrolet not only meets but exceeds customer expectations in an increasingly competitive market.
