As the National Sales and Market Manager at Leafly, Kevin Brown leverages over 18 years of extensive experience in sales and business development to drive growth and innovation within the cannabis industry. In his current role, Kevin is instrumental in nurturing and expanding the advertising...
As the National Sales and Market Manager at Leafly, Kevin Brown leverages over 18 years of extensive experience in sales and business development to drive growth and innovation within the cannabis industry. In his current role, Kevin is instrumental in nurturing and expanding the advertising profiles of pivotal high-spending accounts, ensuring they achieve optimal performance through a relationship-focused account management strategy. His expertise in consultative sales techniques allows him to align closely with client KPIs, fostering partnerships that are not only profitable but also sustainable.
Kevin’s approach is deeply analytical; he utilizes advanced tools like Tableau to conduct comprehensive account reviews, providing clients with actionable insights that enhance their advertising strategies. His proficiency in Business-to-Business (B2B) marketing, combined with his skills in digital marketing, PPC, and SEM, positions him as a key player in the rapidly evolving cannabis marketplace. By integrating social media marketing and direct marketing tactics, Kevin ensures that his clients remain at the forefront of industry trends and consumer engagement.
In addition to managing high-value accounts, Kevin is passionate about coaching and mentoring emerging sales professionals, sharing his wealth of knowledge to cultivate the next generation of leaders in the cannabis sector. His entrepreneurial spirit drives him to explore new business development opportunities, continuously seeking innovative solutions that meet the unique challenges of the cannabis industry. With a keen eye for market dynamics and a commitment to client success, Kevin Brown exemplifies the strategic vision and leadership necessary to thrive in this competitive landscape.
