Jeannie Hanrahan serves as the Senior Manager at CompTIA, where she plays a pivotal role in enhancing the organization’s marketing communications and customer engagement strategies. With a strong foundation in advertising and marketing management, Jeannie is currently spearheading the migration to the Microsoft Dynamics platform,...
Jeannie Hanrahan serves as the Senior Manager at CompTIA, where she plays a pivotal role in enhancing the organization’s marketing communications and customer engagement strategies. With a strong foundation in advertising and marketing management, Jeannie is currently spearheading the migration to the Microsoft Dynamics platform, a project that aims to streamline operations and improve data management across the company. Her expertise in contract management and brochure design complements her strategic oversight, ensuring that CompTIA’s marketing initiatives are not only effective but also aligned with the company’s broader goals.
In her role, Jeannie is responsible for managing company-wide marketing communications, which includes everything from template creation and content review processes to list management and data hygiene. She leverages her analytical skills to conduct thorough data analysis, enabling targeted distribution that resonates with the intended audience. One of her key projects involves creating and automating the customer journey, facilitating seamless interactions that guide potential clients from initial interest to purchase or event registration. This strategic approach not only enhances customer experience but also drives engagement and conversion rates.
Jeannie’s background in grassroots marketing, exemplified by her successful support of theSkimm’s first book launch, informs her current efforts at CompTIA. Her ability to share personal insights and life hacks with the community fosters a sense of connection and trust, making her a valuable brand advocate. With a passion for strategic thinking and communication, Jeannie continues to elevate CompTIA’s marketing strategies, ensuring that they remain innovative and impactful in an ever-evolving digital landscape.
