Hilary MacDonald serves as the Chief Executive of Age UK Norfolk, a pivotal role that positions her at the forefront of addressing the needs of older adults across the region. With a robust background in social policy and charity governance, Hilary has been instrumental in...
Hilary MacDonald serves as the Chief Executive of Age UK Norfolk, a pivotal role that positions her at the forefront of addressing the needs of older adults across the region. With a robust background in social policy and charity governance, Hilary has been instrumental in steering the organization towards innovative solutions that enhance the quality of life for individuals in later life. Under her leadership, Age UK Norfolk has expanded its portfolio of services, which includes vital offerings such as information and advice, advocacy, power of attorney support, and specialized services for those living with dementia.
Hilary’s expertise in strategic planning and stakeholder engagement has enabled the charity to forge strong partnerships with local communities, ensuring that the voices of older people are heard and their needs met. She has led key projects focused on fundraising and campaigning, which have not only increased the charity's visibility but also its capacity to deliver essential services. Her role as a Company Director of both Age Concern Regional Support Services Eastern Region and Age England Association further underscores her commitment to enhancing the third sector's impact on older adults.
With a keen focus on social research, Hilary continuously seeks to understand the evolving challenges faced by older populations, using this insight to inform policy and practice. Her skills in coaching and social media engagement have also played a vital role in mobilizing support and fostering community involvement, making Age UK Norfolk a beacon of hope and assistance for many. As she navigates the complexities of charity governance and the ever-changing landscape of social services, Hilary remains dedicated to championing the rights and well-being of older individuals throughout Norfolk.
