As the General Manager of Look Good Feel Better Ireland, Annabel Okeeffe plays a pivotal role in enhancing the lives of individuals undergoing cancer treatment. With a strong commitment to empowering those affected by cancer, Annabel leads a dedicated team that includes a Programme Manager,...
As the General Manager of Look Good Feel Better Ireland, Annabel Okeeffe plays a pivotal role in enhancing the lives of individuals undergoing cancer treatment. With a strong commitment to empowering those affected by cancer, Annabel leads a dedicated team that includes a Programme Manager, an extensive network of 160-200 volunteers, and a proactive Board. Together, they ensure the organization not only fulfills its mission but also adheres to the highest standards of governance and accountability.
Under Annabel's leadership, Look Good Feel Better Ireland has launched several key projects aimed at providing practical support and emotional well-being to participants. These initiatives include workshops that focus on skincare and makeup techniques, helping individuals regain confidence during a challenging time. Annabel's expertise in marketing strategy and brand management has been instrumental in raising awareness about the organization’s offerings, utilizing integrated marketing campaigns and social media marketing to reach a broader audience.
Her background in advertising and account management further enhances her ability to forge partnerships with stakeholders, ensuring that the organization remains sustainable and impactful. Annabel’s passion for mental health and well-being is reflected in her role as Interim CEO of Grow Mental Health, where she advocates for holistic approaches to mental wellness. By leveraging her skills in promotions and online marketing, she continues to drive initiatives that resonate with the community, making Look Good Feel Better Ireland a beacon of hope and support for those navigating the complexities of cancer treatment.
