Lauren Okelly is a seasoned marketing professional with over 16 years of diverse experience across various consumer sectors, including entertainment, retail, technology, consumer lifestyle, and FMCG. As the Head of Events Marketing at Marks and Spencer, Lauren plays a pivotal role in shaping the brand's...
Lauren Okelly is a seasoned marketing professional with over 16 years of diverse experience across various consumer sectors, including entertainment, retail, technology, consumer lifestyle, and FMCG. As the Head of Events Marketing at Marks and Spencer, Lauren plays a pivotal role in shaping the brand's seasonal marketing strategies, particularly for M&S Food. Her expertise in event marketing is showcased through her oversight of key seasonal campaigns such as Halloween, Easter, and Valentine’s Day, where she crafts engaging experiences that resonate with consumers and drive brand loyalty.
One of Lauren's standout responsibilities is leading the Christmas marketing initiatives for the Food business, a critical period that demands innovative strategies and meticulous planning to capture the festive spirit while aligning with consumer expectations. Her strategic vision is further exemplified through her role as project lead for the FA partnerships and the exciting new collaboration with Wrexham A.F.C., which not only enhances M&S's community engagement but also strengthens its brand presence in the competitive retail landscape.
Lauren’s strong background in PR and media relations complements her integrated marketing approach, enabling her to leverage content management and branded content effectively. Her skills in SEO and video production enhance her ability to create compelling narratives that engage audiences across digital and social media platforms. With a keen eye for detail and a passion for event planning, Lauren Okelly continues to drive impactful marketing initiatives that elevate the M&S brand and foster meaningful connections with consumers.
