Juliano Bello, a distinguished graduate in civil engineering from USP, has carved a niche for himself in the fintech landscape as the Founder and CEO of CashMe, a pioneering platform that specializes in home equity loans backed by real estate. Under his leadership, CashMe has...
Juliano Bello, a distinguished graduate in civil engineering from USP, has carved a niche for himself in the fintech landscape as the Founder and CEO of CashMe, a pioneering platform that specializes in home equity loans backed by real estate. Under his leadership, CashMe has emerged as a trailblazer in the digital credit space, revolutionizing how consumers access financing through innovative, 100% digital solutions. As the third-largest originator of home equity credit in Brazil, CashMe is redefining traditional lending paradigms, making it easier for homeowners to leverage their properties for financial flexibility.
With an impressive academic background that includes an MBA in business management from FGV and advanced studies at both Fundação Dom Cabral and the Kellogg School of Management, Juliano combines technical expertise with strategic acumen. His previous role as CFO at Cyrela, a leading real estate development company, has equipped him with invaluable insights into the intersection of real estate and finance, allowing him to drive CashMe's growth effectively.
Juliano's key projects at CashMe focus on enhancing customer experience and operational efficiency through innovative technology and data-driven decision-making. His leadership style emphasizes team empowerment and collaborative problem-solving, fostering a culture of innovation that is essential in the fast-paced fintech sector. With skills in business strategy, operational due diligence, and real estate development, Juliano Bello is not only shaping the future of home equity lending but also setting new standards for excellence in the fintech industry.
