Rajat Sharma is a dynamic Manager at SBI Card, where he leverages his extensive background in analytics to drive innovative solutions in the credit card and retail analytics sectors. With over 3.5 years of experience, Rajat has honed his expertise in credit risk management, digital...
Rajat Sharma is a dynamic Manager at SBI Card, where he leverages his extensive background in analytics to drive innovative solutions in the credit card and retail analytics sectors. With over 3.5 years of experience, Rajat has honed his expertise in credit risk management, digital marketing, and campaign management, making him a pivotal player in the organization. His current role involves spearheading cross-sell initiatives for various financial products, including loans and encashment options, while ensuring compliance through meticulous audit processes.
Rajat's analytical acumen is complemented by his proficiency in programming languages such as Python and advanced tools like Microsoft Power BI, which he utilizes to derive actionable insights from complex data sets. His experience in digital marketing, particularly in e-commerce, allows him to craft targeted marketing campaigns that resonate with customers and enhance engagement. By employing platforms like Google Ads and Google Analytics, Rajat effectively measures campaign performance and optimizes strategies for maximum impact.
A firm believer in the philosophy that "what works today won't work tomorrow," Rajat continuously tests new approaches and adapts to the ever-evolving landscape of financial services. His leadership skills empower his team to embrace innovation while maintaining a strong focus on risk assessment and management. As he navigates the challenges of the credit risk domain, Rajat remains committed to delivering exceptional value to SBI Card and its customers, ensuring that the organization stays ahead in a competitive market.
